Summer essentials now available at the New Junction Pop-Up Shop in Sliema.
What is a POP UP SHOP?
A pop-up retail space is a venue that is temporary — the space could be a sample sale one day and host a private cocktail party the next evening. Pop-up retail is specifically an idea or mindset that allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. It can also be for the duration of a peak in demand anticipated to be short.
The trend involves “popping-up” one day, and disappearing the next. These stores, while small and temporary, can build up buzz by consumer exposure.
The term is most often, yet not exclusively applied to stores offering items of apparel, and intended less to transact profitable sales than to promote demand for the goods and thereby produce profitable business at other locations, or in modes other than walk-in stores.